One City. Two Teams. Several Goals.

The Blackhawks approached the Bears with a pretty unique marketing campaign… one that team up players from the Bears with player from the ‘Hawks to promote both franchises.

The campaign called "Crosstown Supporters" was created by Hawks agency Ogilvy & Mather, and is separate from the Bears' "One City, One Team" campaign and the Hawks' "One Goal" campaign.

Some of the ads include:

• Bears QB Jay Cutler and Blackhawks captain Jonathan Toews trade tips on passing accuracy
• Bears linebacker Lance Briggs and Hawks defenseman Brent Seabrook compare notes on how big hits can lead to big turnovers.
• Bears kicker Robbie Gould, with the Blackhawks' Patrick Sharp holding, tries to boot a field goal into a hockey net strapped to the uprights
• Hawks' Patrick Kane shooting footballs for the Bears' Devin Hester to return
• Hawks' Brian Campbell helping out Bears tight end Greg Olsen

The first spot will begin airing in a few weeks, with the Hawks, who paid to produce the ads, buying time and placing the spots, while the Bears donate airtime on programs they own. I can’t wait to see the finished products!

Read more in the Phil Rosenthal's column in the Tribune.